Start A Campaign

Effective campaigns need not be elaborate. With a bit of planning and use of the tools available from United Way, you can create a successful campaign tailored to your organization. You determine the timeframe and the activities.

10 Easy Steps:

1 Get prepared: set a plan
2 Recruit and educate a campaign team
3 Enlist management support
4 Identify campaign techniques
5 Publicize your campaign
6 Educate employees about United Way's work
7 Kick off your campaign
8 Encourage Leadership Giving
9 Announce results and show appreciation
10 Establish year-round United Way communication

Keys to Running a Successful Campaign

United Way provides training sessions and best practices tools, speakers, agency ambassadors and tours, videos, promotional materials and Web-based resources, as well as:

• Networking opportunities for leadership givers
• Recognition for top campaigns
• Recognition for Community Benefactors
• Year-round educational components
• Year-round learning and volunteer opportunities

Your organization provides:

• Endorsement and participation by senior management in campaign activities
• Campaign coordinator/committee
• Staff time for activities and meetings
• Audience with the CEO/President's direct reports
• Audience in company communications (newsletter, intranet, emails)

More best practices, ideas and tips available online at: www.unitedwaytoolbox.org.