Start A Campaign
Effective campaigns need not be elaborate. With a bit of planning and use of the tools available from United Way, you can create a successful campaign tailored to your organization. You determine the timeframe and the activities.
10 Easy Steps:
1 Get prepared: set a plan
2 Recruit and educate a campaign team
3 Enlist management support
4 Identify campaign techniques
5 Publicize your campaign
6 Educate employees about United Way's work
7 Kick off your campaign
8 Encourage Leadership Giving
9 Announce results and show appreciation
10 Establish year-round United Way communication
Keys to Running a Successful Campaign
United Way provides training sessions and best practices tools, speakers, agency ambassadors and tours, videos, promotional materials and Web-based resources, as well as:
- Networking opportunities for leadership givers
- Recognition for top campaigns
- Recognition for Community Benefactors
- Year-round educational components
- Year-round learning and volunteer opportunities
Your organization provides:
- Endorsement and participation by senior management in campaign activities
- Campaign coordinator/committee
- Staff time for activities and meetings
- Audience with the CEO/President's direct reports
- Audience in company communications (newsletter, intranet, emails)
More best practices, ideas and tips available online at: www.unitedwaytoolbox.org.
|
