UPS
Founded in 1907 as a messenger company in the United States, UPS has grown into a $42.6 billion corporation by clearly focusing on the goal of enabling commerce around the globe. Today UPS is a global company with one of the most recognized and admired brands in the world. We have become the world's largest package delivery company and a leading global provider of specialized transportation and logistics services. Every day, we manage the flow of goods, funds, and information in more than 200 countries and territories worldwide.
NUMBER OF EMPLOYEES: 4,000
BUSINESS TYPE: Delivery service
Quick Tips:
- Designating coordination in smaller groups creates a greater sense of “ownership.”
- Partner with customers and vendors for fund-raising events.
- Showing the actual results achieved by United Way partner agencies results in a stronger sense of buy in from employees.
An All-Inclusive Package
UPS works to get everyone involved with year round activities like their Neighbor to Neighbor program, volunteer opportunities such as Habitat for Humanity and an “adopt an agency” program. Also, because of the size of their employee group, UPS incorporates several special levels, including a Young Leadership group, and separate leadership levels for fulltime and part-time employees. Although they recognize that it is difficult for people to find the time to volunteer, UPS believes that their employees enjoy participating and appreciate the opportunities the company provides. They have also realized that when people see the actual results achieved by United Way agency, they have a stronger buy-in for both volunteer activities and financial commitment.
Keep It Manageable
With 4,000 employees, UPS has gone with a strategy of breaking their efforts down into smaller groups. Each department, each operation, has its own campaign. These groups come together every few weeks to report their progress and share ideas, but each individual area leader takes ownership of his or her campaign and structures it individually. In this way, they can make the appeal personal to their specific group, and increase involvement in the smaller groups.
Partnering Pays Off
UPS has realized exceptional success with various fundraising projects, without diluting their pledge response, through staging timely, exciting events, and partnering with other area businesses. For example, partnering with the Pie Peddler, UPS takes orders for pies for the July 4th holiday, and resells the pies at a profit. This effort results in great eats plus additional money for the United Way campaign. They also have staged fund-raising golf tournaments, partnering with vendors and customers who sponsor, attend or provide prizes for the golf outing.
