Parker Hannifin, Inc.
With annual sales exceeding $8 billion, Parker Hannifin Corporation is the world's leading diversified manufacturer of motion and control technologies, providing systematic, precision-engineered solutions for a wide variety of commercial, mobile, industrial and aerospace markets. The company's products are vital to virtually everything that moves or requires control, including the manufacture and processing of raw materials, durable goods, infrastructure development and all forms of transport.
Quick Tips:
- If you have shift workers, plan for separate meetings for each shift.
- Count on your United Way representative to answer any questions you’re not comfortable with.
- Pay close attention to what works for your company and build on that successful formula.
Use the Tools
Parker takes full advantage of United Way’s wealth of information in planning and conducting its campaigns. With the United Way tools as a starting point, Parker customizes the ideas and information provided to reflect their particular company and culture. Additionally, the company relies on their United Way coordinator for training, answering questions and steering employees to the wide array of resources available.
Reflect Your Culture
Based upon experience and the culture of the workplace, Parker knows that simplicity is the key to a successful employee campaign. Although they are aware that a variety of events and activities can be successful for a company, they are very thoughtful about offering events and activities that are a fit for their workplace. For instance, Parker has had success with a dress down day and events like bake sales and a pie eating contest. They pay close attention to what works within their parameters, and try to build on a successful formula rather than emulate another company.
Accentuate the Positive
At Parker, every small step is a step in the right direction. The company recognizes that even events that don’t necessarily raise a lot of money do raise awareness and create a sense of goodwill among employees. In areas of the company where participation is not particularly strong, Parker focuses on year-to-year increases in participation as a positive trend. When they tell the United Way story, they emphasize the high percentage of dollars that go directly to the programs and agencies. They keep their campaign simple and straightforward, celebrate their successes and put a positive face on every accomplishment.
