Lifestyle Communities

http://lifestylecommunities.com

At Lifestyle Communities, we don't just build homes. We create communities. Fun, modern, communities that meet the needs of the fast-paced lives of active first-time homebuyers. Each master-planned community contains a mix of home designs from condominiums to single family homes to apartments to meet the needs of our customers. Lifestyle Communities provides its residents with an unmatched lifestyle experience so that each individual loves their new home, new friends and new life.

Quick Tips:

• When communicating by e-mail, keep it simple - no attachments.
• Be realistic and make your campaign reflect your company’s culture.
• Build on and enhance your previous successes for greater effectiveness.

Make a Connection

Lifestyle is a company that is very committed to community involvement and, in addition to providing a personal aspect to their message during their campaign, Lifestyle encourages widespread volunteer participation. From Race for the Cure to Big Brothers and Big Sisters to American Red Cross, Lifestyle employees are involved throughout the community, which strengthens their individual commitment as well as reinforcing the company’s dedication to service.  At Lifestyle, they believe that there is a connection between volunteer participation and an understanding of how important it is to give back to the community, which helps during the fund-raising campaign.

Level the Playing Field

People working together - from top executives to field workers - create a sense of inclusion at Lifestyle. A company culture that puts everyone on the same level creates an atmosphere of a “together” team, even if team members don’t intermix during an ordinary workday. For example, at a recent volunteer project, Lifestyle’s CFO was on a ladder scraping the second story while the CEO was painting on the first floor, dramatically demonstrating that everyone is on common ground and there is only one level when it comes to being involved.

Timing Is Everything

To make certain that their campaign does not run into conflict with the holiday season, Lifestyle runs their campaign in late September/early October. Their communication effort is concentrated during the first week, but the campaign is extended an additional week to allow for late contributions, sparked by an announcement of the extension.

Lifestyle also employs the “less is more” philosophy, choosing two or three ideas and doing a lot with them to make them great. It not only allows for strong focus in the message to employees, but allows coordinators to be successful without becoming overwhelmed.